What the Rise of Rumble Means for Content Creators
The video platform's new traffic record and surge of Gen Z users is infuriating #cancelculture.
I started a new gratitude practice at bedtime.
What I do is think about what I’m grateful for as I fall asleep.
Tonight - I’m going to include Rumble in my list.
Because I’m sincerely grateful that a video platform alternative to YouTube is succeeding.
Rumble started out attracting content creator refugees who were booted off the YouTube plantation.
Most of these refugees were, are, and will continue to be people who question The Official Narrative. YouTube has a problem with free thinkers when it comes to topics around politics, healthcare, the pandemic, vaccines, and those who think two or more people are capable of working together to achieve a goal - a.k.a. “conspiracy theorists.” (That’s the definition of a conspiracy, btw.)
What I love about the growth of Rumble is that the platform is morphing into a truly free and diverse place where content creators can come together and be themselves.
And Rumble is not being dominated by the older generations like Boomers or GenX.
According to Human Events, much of Rumble’s explosive growth is coming from Gen Z. “Video sharing platform Rumble has broken records in August, increasing monthly active users to 78 million. This, the platform reports, is a 77 percent year over year growth. Much of that growth came from Gen Z users, between the ages of 18-24. That growth was strong in the US and Canada, as well, with a 63 million increase, or a 103 percent year over year growth.”
You gotta love the fact that Rumble is a thriving place where people can continue to express themselves after getting canceled by censorship loving wokesters over on ClownTube.
Interestingly, Rumble is a Canadian company - that does make me a little nervous considering the authoritarian direction the allegedly democratic country has taken over the past two+ years. Will Justin Castro, er, Trudeau try to mess with Rumble?
Time will tell.
All I know is we need to be not only celebrating when an alternative platform succeeds - we need to use them! (Stay tuned for a News Detectives Rumble channel.)
When I read Rumble’s mission statement, I get teary eyed:
Rumble describes itself as a “high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the Internet to its roots by making it free and open once again.” — Human Events
Here’s another fact that speaks volumes: while YouTube shut down a sitting U.S. President - “45” now has 1.48 million followers on Rumble.
Got a Rumble account? Feel free to share a link in the comments, or a link to any Rumble channel that you enjoy or think would be of interest to News Detectives subscribers.
Go Rumble!